Ambiguity

Take advantage of the ambiguity in the world. Look at something and think what else it might be.

Roger von Oech

Quite often, we're approached by clients with a very specific idea in their mind. It's our responsibility to question it, tinker with it, evolve it, dismiss it, embrace it, and show them what we see it as. This process is riddled with ambiguity--until something comes to life that we can see and touch, both parties rely on trust. Trust that has been nourished throughout the course of our relationship. If our client doesn't believe that we'll act in their best interests, we'll never be able to make this journey through ambiguity together.