The Guy Kawasaki releases What the Plus!, in which he explains what “makes Google+ as special as Macintosh”.
I was a little surprised when I first read about this, as my experience of Google+ so far has been like walking down a deserted street, complete with tumbleweed and whistling wind. In all honesty, I’ve probably not been fair with it and wrote it off quite quickly. However, when somebody as well-respected as Guy Kawasaki makes such a bold comparison it did make me want to go take another look at it.
One of the points he makes is the clean interface, with plenty of white space. Google’s interfaces are not for everybody – often being described as utilitarian, but my feeble brain tends to prefer this style. The most important aspect though is whether or not there is any activity, and several months on (with admittedly small circles) I’m still seeing barely any activity. Going there makes you feel like you chose the wrong party. The few people there are standing at the edge of the room, and its all disturbingly quiet.
My prediction? The next Wave.