First order business is getting all of our content on mobile, in a format that’s readable, navigable, and searchable. Someone called me out recently for calling that “content strategy,” suggesting that making that happen isn’t really a “strategy.” You know what? It’s not. It’s tactical, it’s wonky, and it’s hard work. It’s also our most important job.
If I could prioritize the efforts of our community over the next 3-5 years, I’d spend 80% of our efforts on the problem of cleaning up our desktop content and getting it all (at least, all the good stuff) onto mobile. Let’s use our 20% experimental time to explore how to prioritize content differently based on what we think we can intuit about user intention based on device and location. And let’s give each of those problems the appropriate weight in our discussions.