Thinking about a rebrand? Before you start over, consider whether your marketing needs a rewrite or a second act built on what’s already working.
Before You Rebrand: A Second Act Approach to Marketing
3 Mar 2026
Articles
Modernizing the Connection, Not the System
24 Feb 2026
We helped a global sportswear brand modernize its archive by strengthening its integration, not rewriting it.
Why We’re Talking About Stewardship Instead of Rewrites
19 Feb 2026
Two honest conversations about maintenance, stewardship, and why rewrites aren’t the answer.
The Cost of Leaving a Software Rewrite “On the Table”
3 Feb 2026
It’s not old software that stalls teams. It’s what happens when the future stays unresolved.
Defining Redesign Roles: Designer, Developer, or UX/UI Expert?
29 Jan 2026
A practical look at why website redesigns stall and how choosing the right lead at each stage keeps work moving forward.
LeadDev Webinar Recap: “Why Software Maintenance Still Feels Stuck in 2015 (And What To Do About It)”
23 Jan 2026
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A recap of a LeadDev panel on why maintenance still feels outdated and what it takes to keep long-lived software moving forward.
Ruby 4.0 and Ruby Box: What Changed and How to Upgrade Safely
13 Jan 2026
Ruby 4 just dropped! Here’s a rundown of the new features, as well as a basic upgrade plan you can use to get to 4.0 greatness.
Don't Rush the Redesign: Start with Strategy
7 Jan 2026
A flashy homepage means nothing without clear goals. Here’s how to make the right things matter first.
More than Metrics: A Marketing Coordinator's Look at 2025
8 Dec 2025
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In marketing, the metrics guide us, but connection is what gives the work its purpose.
Introducing Commit Goods: Official Merch for the Open Source Community
21 Nov 2025
Hold on to your (open source-inspired) hats! A new merch shop celebrating your favorite tools is LIVE!