2 Jun 2010
The danger is greatest when the finish line is in sight. At this point, Resistance knows we’re about to beat it. It hits the panic button. It marshals one last assault and slams us with everything it’s got. The professional must be alert for this counterattack. Be wary at the end. Don’t open that bag of wind.
2 Jun 2010
When we launched Basecamp, we didn’t even have the ability to bill customers! Because the product billed in monthly cycles, we knew we had a thirty-day gap to figure it out. So we used the time before launch to solve more urgent problems that actually mattered on day one. Day 30 could wait.
You have no idea how many times we've managed to convince our clients to wait to do Y until after we launch X. When faced with this predicament... ask yourself, "Can we get by without X? Can we get by without Y?" Get the necessities to market first and let nature take it's course.
1 Jun 2010
We just helped launch Yoga Today’s new affiliate program, which provides their customers with tools to share their product and earn points towards free subscription months.
4 May 2010
We’ve been rolling out a number of big updates for our client, Contiki Holidays. Earlier today, we pushed out a new structure for their tour product pages. Here’s a quick peek into some of those changes.
28 Mar 2010
I came across this while signing up for a free trial account of Xero. A nice alternative to the annoying captcha.
26 Mar 2010
Self-explanatory.
21 Mar 2010
This site shows screenshots from applications that require you to enter data in a specific format without any dashes or spaces. Classic.
16 Mar 2010
“According to a survey by Real Simple, the living is surprisingly easy in these urban areas.
Takeout on every corner. Easy access to a doctor. Timed traffic lights. These conveniences can ease even the most chaotic days.”
Portland ranks #2 in the country!
3 Mar 2010
My nephew just turned 5 years old, which means that I was recently seeking a birthday gift. Last year, I had taken him to OMSI (Oregon Museum of Science and Industry) where he appeared to have a great time playing and learning. Money well spent.
In the back of my mind, I had been planning to purchase him an annual membership so that he could go more often. As his birthday neared, I began to look into this and was quickly discouraged by their membership packages.
At first glance, this may seem straight forward and reasonably priced. Yet, none of these plans were targetting my situation. You see, my goal was to purchase a membership for my nephew. One that might allow myself, his parents, grandparents, or babysitters to take him. Currently, this isn’t possible because their plans require named adult(s) and a number of kids they can take. I’m sure this works for many people, but I believe that a better option would be one geared towards the individual kids.
When I went to review their plans, I was expectig to purchase something like this:
..but all I could do is purchase a membership for some adult(s). Feeling disatisfied with my options, I decided to get in touch with OMSI. I sent in an email over a month ago to explain my scenario and see if they had a way to setup a special membership. Unfortunately, they never bothered to respond. Perhaps I’ll need to call someone in their offices to inquire, but regardless… I really find their strategy flawed.
Story time…
When I was younger, I had several membership cards to various attractions. One was GoKart license, another for an aquarium, and one for an amusement park. I was proud of my GoKart license and kept it in my wallet as kid. I remember getting newsletters in the mail from the aquarium letting me know about upcoming events. This would motivate me to ask my parents to take me (or find someone else to do it for them). I could imagine that this sort of membership model would be a great way to engage kids and invite them back on a more frequent basis. Kids are great at getting adults to take them to do stuff…
In the end, Micah (my nephew) didn’t get a membership pass and OMSI didn’t convert a ready-to-buy birthday shopper.
3 Mar 2010
It’s always humbling to see someone admit (and show) how obsessed they are about things.
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