Strategy Posts

For any e-commerce site, I have the perfect advice on how to raise their conversion rate significantly. All they have to do is stop marketing. Once they stop marketing, the number of visitors will drop to only those who are already loyal customers.

Because those visitors are loyal, they are probably only coming to buy something. The ratio of purchasers to visitors will skyrocket. Sales will likely drop, but conversion will go sky-high.

Sounds great, right? That’s the other problem with the conversion rate ratio: it’s not at all related to the other business operations.

Jared Spool from Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1

Let's avoid getting too focused on conversion rates.

The 25.6 million Twitter mobile users had an average engagement of nearly 2 hours during [March]. By comparison, people visiting on their computers spent just 20.4 minutes on Twitter.com…

Mobile Metrix 2.0 findings from comScore's latest press release

In terms of mobile trends, what is perhaps even more significant than the above statistic is this: The average U.S. smartphone subscriber spent 441 minutes engaged with either the Facebook app or mobile site. This is in comparison to the 391 minutes that the average Facebook user spends interacting with the desktop site. Yowza! Mobile! I expect to see the same trends when I check the analytics of my soon-to-be wildly popular dating site, OkDeluded (OkStupid was taken).

We’ve had Web 1.0, and we’ve had Web 2.0 but there won’t be a Web 3.0. We now have Mobile.

Dave Allen, director, interactive strategy for NORTH from The web is its own thing