Entries tagged: clients

We started working with McMenamins earlier this year. McMenamins is a unique client in that most of its locations are of historic significance. They buy old, historic buildings and keep all of their unique history intact while converting parts of them to a theater or restaurant or bar or all three. They have more than 50 locations all over the Pacific Northwest. They needed a mobile site that would showcase what all their locations had to offer in terms of food, drink, movies, events, etc. For example, if you were looking for a location with a movie theater, a soaking pool and bike racks that is within 5 miles of your current location, you are in luck. Their new location search page will let you define your criteria to find that information. Whether or not you can actually sit in a soaking pool while watching a movie after locking up your bike isn’t guaranteed.

Fast forward to the present where we have launched McMenamins new mobile site that was designed by R/West, a local design shop, and implemented by your good friends at Planet Argon. It has been a fun and challenging journey for sure.

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With the functional prototype and the design work in the can, we got the opportunity to start work on the front-end implementation for Contiki’s mobile website . Since we had a good dose of working with the jQuery mobile framework from the prototype, we were able to dive right in and get to work.

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We’re so very proud and excited to announce that our project with partners iKare has launched! An idea that was more than a year in the making, the FamilyLink connects families and friends to their loved ones through a device that shares photos, videos chats, messages, but more importantly provide an ease of mind.

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At this point, we’ve gone through the early stages of our design strategy by researching, sketching ideas, and making a paper prototype. We then extended that strategy phase into a development of a mobile prototype to help explain how each page would function on the site. It was now time to complete the user’s experience by adding visuals to complement that functionality. Thanks to the extra work we did in the beginning, we knew what we wanted to see, so the transition from our quick and dirty prototype to a finished user experience adding visual design elements was practically seamless.

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In developing the Contiki mobile website, we thought it would be a good idea to provide them with a working prototype that they could actually click through on their mobile devices. Luckily, jQuery mobile was there to help make this a painless and useful process.

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Over 10% of Contiki’s traffic is coming from mobile devices, with over 58% being iOS, but the mobile bounce rate of 8.25% is more than the site average.

Why? Well…

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When approached by one of Northwest’s icon, McMenamins, to help with their user experience, we knew we were in for something big. Something challenging, but rewarding. Learn how we took the first step towards better UXD by redesigning their navigation.

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A community needs a common passion or value, something that brings the members together. The Contiki Community is not about a passion for travel. It’s not about the product either. Much in the same way that you are not simply “buying a tour,” the Contiki Community is about the Contiki experience. It’s about the hunt for the perfect trip, the rush of making the decision and booking a trip, the buildup as you get closer to your departure, the letting go and immersing yourself in a new culture with new people, the high after you return where you can’t stop talking about what you saw and did, and the burning desire to do it again; or rather it’s about all the feelings you have as you go through the lifecycle of doing a Contiki.

– Allison Beckwith, Planet Argon, on the design vision for the new community pages

What began as a vision between Contiki and the Planet Argon Team became a reality this week as we launched the new Contiki Community pages.

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Contiki is the worldwide leader in tours for 18-35’s. This summer, they asked us to update their homepage to be more relevant for their users. They wanted more interaction and to organize many quick bits of information for potential travelers. The presentation near the bottom and middle parts of the homepage felt unorganized, and we sensed it wasn’t working as an introduction to Contiki.

Contiki’s homepage needs to create interest in the tours, draw potential travelers deeper into the site, and sell the brand as the best option for holidays. We spent a lot of time planning on how to help Contiki make a great first impression. Not everyone who lands on the Contiki homepage knows what Contiki is and what they have to offer.

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With more than 200 itineraries in over 40 countries, finding the perfect trip with Contiki can be daunting if you’re not given the right tools. In collaboration with Contiki, our latest deployment of Contiki’s Trip Finder adds more functionality, improves the design, and has some added perks.

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