29 Sep 2011
With more than 200 itineraries in over 40 countries, finding the perfect trip with Contiki can be daunting if you’re not given the right tools. In collaboration with Contiki, our latest deployment of Contiki’s Trip Finder adds more functionality, improves the design, and has some added perks.
27 Sep 2011
Leupold & Stevens has been designing, machining, and assembling precision optical instruments for a century. They recently expanded their hunting lineup with the addition of an RCX Trail Camera System to track animals for hunting.
The RCX Trail System comes with a remote camera that you can place anywhere and a controller/viewer that allows you to see what that remote camera sees. This system allows the user to find targets they wouldn’t normally be able to see from their position.
Leupold came to us to make a microsite for the launch of the RCX Trail Camera System. Leupold is a local company, and it’s always a pleasure collaborating with clients in person for a project. We went with a sales sheet model for how to present the product on the website. We felt Leupold’s potential RCX customers would want a simple explanation of the products, large photos to view, and full technical specifications for evaluating their purchase.
26 Sep 2011
Contiki is the worldwide leader in tours for 18-35’s and operates in over 40 countries around the world. For more than fifty years, Contiki has primarily relied on print brochures to allure and entice young adults to explore the globe. The printed brochures provide detailed and photographic overviews of the many available tours and benefits of going Contiki, however they do not provide the same flexibility and accessibility of an always up-to-date website.
Regardless, Contiki still has a large customer base that prefers to flip through a physical brochure just like many of us do with our annual Ikea catalog. While we cannot share the correlation between print brochures and purchasing decisions, there is still a significant percentage of customers that use the printed brochure to decide which product to purchase. So it was critical that we improve the user interaction to increase leads here.
6 Jul 2011
Contiki is the worldwide leader in tours for 18-35’s and operates in over 40 countries around the world. For more than fifty years, Contiki has primarily relied on print brochures to allure and entice young adults to explore the globe. The printed tour brochures provide detailed and photographic overviews of the many available tours and benefits of going Contiki, however they do not provide the same flexibility and accessibility of an always up-to-date website.
23 Jun 2011
Contiki asked Planet Argon to help introduce their new South America tours. This release was a big moment for Contiki, and they promoted it with a mysterious site countdown on their front page. Our team of designers worked closely with Contiki to deliver fresh and inspiring interaction to match up to the global anticipation for this new continent to tour.
2 Jun 2011
I signed back into Visual Website Optimizer today so that I can experiment with it. Unfortunately, I didn’t notice the warning message.
1 Jun 2011
Allison, Brian, and I attended WebVisions in Portland, OR on May 26-27. It was a great event, and I appreciated that time limits for speakers were mostly set at 15-30 minutes. This made for a more energetic conference than most, and speakers needed to get to the point quickly or risk not getting time to make one at all.
I attended as many design related presentations as I could, and this year the talk in web design has shifted from visual design to emotional and interaction design. What makes a user return? What excites them? How can you guide them through your site? Having a pleasing visual design isn’t a big deal anymore, because now that’s just expected.
22 Apr 2011
We recently received notification that our google apps account was transitioning to be more like a regular google email address. It contained this wonderful line:
“The Help Center also has answers to many common questions (note that you won’t be able to view the full Help Center until you’ve been transitioned).”
15 Nov 2010
We recently helped Contiki refresh their growing site to coincide with the release of next years’ brochures.
10 Nov 2010
We recently helped AlphaClone optimize their subscription program and introduced the ability to purchase fund groups a la carte.
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