First order business is getting all of our content on mobile, in a format that’s readable, navigable, and searchable. Someone called me out recently for calling that “content strategy,” suggesting that making that happen isn’t really a “strategy.” You know what? It’s not. It’s tactical, it’s wonky, and it’s hard work. It’s also our most important job.


If I could prioritize the efforts of our community over the next 3-5 years, I’d spend 80% of our efforts on the problem of cleaning up our desktop content and getting it all (at least, all the good stuff) onto mobile. Let’s use our 20% experimental time to explore how to prioritize content differently based on what we think we can intuit about user intention based on device and location. And let’s give each of those problems the appropriate weight in our discussions.

Karen McGrane, Bond Art + Science from Mobile > Local

It’s a hard, simple calculus: Run until you can’t run anymore. Then run some more. Find a new source of energy and will. Then run even faster.

Scott Jurek from Eat and Run: My Unlikely Journey to Ultramarathon Greatness

This reminded me of a time when Gary and I were running near the waterfront in downtown Portland. He said something along the lines of that when I get towards the top of a incline that I should push myself even harder. He had some explanation that involved how our bodies burn energy, use oxygen, etc... I don't recall the specifics. <br /><br /> Anyhow, a few years later, I recall this conversation each time I find myself overcoming the hardest part of a challenge. Below the surface... and a few layers below that, there is always more energy inside of me... yearning to be burned.