29 Sep 2011
With more than 200 itineraries in over 40 countries, finding the perfect trip with Contiki can be daunting if you’re not given the right tools. In collaboration with Contiki, our latest deployment of Contiki’s Trip Finder adds more functionality, improves the design, and has some added perks.
27 Sep 2011
Eric and Jack showing off a few of the designs from our Autumn 2011 collection.
Now available in the Planet Argon Shop!
27 Sep 2011
Leupold & Stevens has been designing, machining, and assembling precision optical instruments for a century. They recently expanded their hunting lineup with the addition of an RCX Trail Camera System to track animals for hunting.
The RCX Trail System comes with a remote camera that you can place anywhere and a controller/viewer that allows you to see what that remote camera sees. This system allows the user to find targets they wouldn’t normally be able to see from their position.
Leupold came to us to make a microsite for the launch of the RCX Trail Camera System. Leupold is a local company, and it’s always a pleasure collaborating with clients in person for a project. We went with a sales sheet model for how to present the product on the website. We felt Leupold’s potential RCX customers would want a simple explanation of the products, large photos to view, and full technical specifications for evaluating their purchase.
26 Sep 2011
Contiki is the worldwide leader in tours for 18-35’s and operates in over 40 countries around the world. For more than fifty years, Contiki has primarily relied on print brochures to allure and entice young adults to explore the globe. The printed brochures provide detailed and photographic overviews of the many available tours and benefits of going Contiki, however they do not provide the same flexibility and accessibility of an always up-to-date website.
Regardless, Contiki still has a large customer base that prefers to flip through a physical brochure just like many of us do with our annual Ikea catalog. While we cannot share the correlation between print brochures and purchasing decisions, there is still a significant percentage of customers that use the printed brochure to decide which product to purchase. So it was critical that we improve the user interaction to increase leads here.
26 Sep 2011
22 Sep 2011
We’ve had a batch of coasters printed up.
Stay tuned for details on how you can get your own.
21 Sep 2011
Hot off the printing press…
14 Sep 2011
While identity theft is a real problem, there is abundant evidence that it comes from institutional sources: from hackers breaking in to corporate databases or from gross security leaks on a mass scale. I have seen no evidence whatsoever that individuals are stealing passwords by over-the-shoulder spying.
This reminded me of a project we worked on a few years ago where we dropped concealing the password field. As a benefit, we were also able to remove the password confirmation field because it was now redundant information someone could see with their own eyes.
12 Sep 2011
Jakob Nielsen shares some insights into the how long you have to capture your audience’s attention.
“The probability of leaving is very high during these first few seconds because users are extremely skeptical, having suffered countless poorly designed Web pages in the past. People know that most Web pages are useless, and they behave accordingly to avoid wasting more time than absolutely necessary on bad pages.”
26 Aug 2011
Jack brightened up our busy Friday afternoon with this gem.
You can check out Unlikely Friendships on amazon.
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